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Five platforms hung on one rack, four permissions read off each, a date on every figure.

Agency tiers, read line by line

What the plan actually permits

  • Naming
  • Billing
  • Permissions
  • Exit
Taking the vendor’s name off the product is the first of four permissions every plan here is read for.
Open the rackHow we check

AgencyRack reads the agency tier of every website builder the way a procurement desk reads a contract. Which plan takes the vendor's name off the product, which one lets a client pay their own bill, how many seats you get, and what the phrase white label is quietly not covering.

Three questions, one word each

PartialWhose name is on itTwo platforms in this category will take their name off the product for you. The one on this rack charges a separate tier for it; the other will not quote a price at all.YesWho pays the billThree of the five let a client put their own card on the subscription. Which plan tier unlocks that is the difference between a clean handover and a standing argument.YesWhat the client can breakRestricted editing roles exist almost everywhere now. What varies is whether the restriction is a permission the platform enforces or a convention you hope holds.

Latest plan sheets

Every sheet →
Sheet 0110.09.26

Staging and Unpublished Work: What Each Plan Lets You Hold

An agency always has work in progress that nobody is paying for yet. How many unpublished sites each platform lets you hold, at what tier, and which one charges from the first day.6 min readSheet 0205.09.26

Reselling a Website Builder: What the Published Terms Allow

Reselling, referring and rebranding are three different arrangements with three different sets of rules. What each platform publishes about which of them you are permitted to do.6 min readSheet 0331.08.26

The Multi-Site Dashboard: Which Platforms Actually Have One

Managing forty client sites is a different problem from building one. What a real multi-site dashboard does, which platforms have built one, and why the site-count model decides the answer.6 min readSheet 0426.08.26

Wix Studio for Agencies: What the Agency Page Says, and What It Does Not

Wix Studio has the best multi-client dashboard in the category and no white label at all. A close reading of Wix's own agency page, including the three things it never mentions.5 min read · platform sheetSheet 0520.08.26

Locking Down the Client Editor, Platform by Platform

Every builder now offers some restricted editing role. What varies is whether the restriction is enforced by the platform or held together by hope, and which tier you have to reach to get the enforced version.6 min readSheet 0615.08.26

Team Seats: What Each Platform Includes, and What the Next One Costs

Seats are the line item that turns a comfortable tier into an uncomfortable one. What each platform includes, what an extra costs, and the two that do not publish a figure at all.6 min read

Why this desk exists

There is a particular conversation that happens about four months into a client relationship. The client asks who they are actually paying, or asks to move the site somewhere else, or asks why the confirmation email from their own contact form arrives with a company name on it they have never heard of. At that point the agency finds out what its plan permits, and it is usually a worse answer than the one the sales page implied.

Every sheet on this site exists to move that discovery forward by four months.

What this site will and will not tell you

It will tell you exactly which tier of which platform grants which permission, with the figure read off the vendor's own page on a date printed next to it. Where a vendor publishes no figure — and several do not, on the questions that matter most — the sheet says the vendor publishes no figure. It does not guess, and it does not launder somebody else's guess into a number.

It will not tell you what to charge. This site publishes no agency margins, no retainer figures, no markup percentages and no claims about what agencies typically bill, because none of those things can be sourced and all of them are the kind of invented economics that make a whole category of content useless. What a plan costs is a fact. What you charge on top of it is your business and nobody else's.

It will also not pretend the word white label means one thing. It means at least six, and the best website builder for agencies rack is ordered by which of the six each platform actually delivers.

Six things “white label” can mean

Stacked from the cheapest for a vendor to give away (bottom) to the dearest (top).

  1. 6Support that appears to come from you
  2. 5System, lifecycle and payment emails from your address
  3. 4Client dashboard branded as yours
  4. 3Client login on your domain
  5. 2No vendor badge on the live site
  6. 1Vendor logo hidden in the editor

1–2 come with almost any paid plan. 3–6 are where offers actually differ.