The best website builder for agencies, ranked by what the plan permits

Choosing the best website builder for agencies is a different exercise from choosing a website builder, and most comparisons never notice. A builder is judged on what it can make. An agency tier is judged on what it lets you own: whose name the client sees, whose card is on the subscription, what the client can change without phoning you, and what walks out of the door on the day the relationship ends. Everything else is a website builder feature. Those four are the agency features.

So this rack is ordered on those four and nothing else. A platform can be one of the finest design tools in the category and sit third here. One of them does.

Every figure below was read off the vendor's own pricing or support page on 21 September 2026. Where a vendor publishes no figure, this page says so rather than repeating someone else's. That happens more often than you would expect.

What actually separates an agency tier from a business plan

Four permissions, in the order they cost you money.

Naming. Can you take the platform's brand off the thing the client logs into? Almost nobody can. The word white label is used across this category to mean six different things, ranging from "we will hide our logo in the editor" to "the entire dashboard runs on your domain and sends email from your address". Two platforms in this category come close to the second one. The one on this rack charges a separate tier for it, and the other will not quote a price at all.

Billing. Can the client's card sit on the subscription while the site stays under your management? This is the difference between a handover and a standing argument about an invoice you did not want to be in the middle of. Three of the five can do it, at three quite different tiers.

Permissions. Can you hand a client an editor that lets them replace a photograph but not the layout it sits in? Every platform here has some version of this. What varies is whether the restriction is a role the platform enforces or a convention you are hoping holds.

Exit. On the day the client leaves, what goes with them? A subscription that transfers cleanly is worth more than an export file nobody can host. An export file is worth more than nothing. Two of these five give you the first, and one of those adds a partial export as well; one more gives you the second in full; and two give you nothing at all.

The rack in order

The fit column is not a rating of the builder. It grades how much of the client-facing relationship the plan lets you own, which is a narrow question that several excellent products answer badly. The method behind the number is set out in full on the how we check white label sheet.

Duda: the only rebrand on this rack with a price on it

Duda is first because it is the only platform here that will sell you the whole arrangement off a public page: a rebranded dashboard, a client-billing product, role permissions, a multi-site view and a code export, each at a named tier for a named price.

It is also first with a correction attached, because the sentence "Duda is the white-label one" is repeated everywhere and is almost always attached to the wrong number. Duda's Agency plan is $52 a month billed annually, or $69 billed monthly, and it carries four published projects, six team seats, code export and priority support. It does not carry platform rebranding. Rebranding sits on the White Label plan at $149 a month billed annually, or $199 monthly, also with four projects. That is a real gap, and an agency that budgeted the Agency tier because it read that Duda does white label has budgeted roughly a third of what the feature costs.

Client billing is the opposite surprise: it starts lower than most people expect, on the Team plan at $29 a month billed annually. Duda's own wording is that Client Billing is available to paying customers on a Team plan and above. It runs through Stripe, and Duda states plainly that it charges no additional fee for using it — Stripe's own processing fees still apply, and Duda points at Stripe's pricing page rather than quoting a rate, so neither will this page.

Two things to set against it. Extra sites are billed individually at $17 a month on Team and above, so a book of twenty clients is twenty line items on top of the tier. And Duda's live pricing page lists no phone support at any tier, despite a great many 2026 reviews saying it does — Agency shows priority support and White Label shows a 24/7 VIP line. Read the Duda agency sheet for the full tier-by-tier reading.

Wix Studio: the best client dashboard, and no white label at all

Wix Studio is second on the strength of one thing it does better than anyone: running a lot of client sites from one place without losing your mind. Wix's own agency page describes managing unlimited client websites from a single dashboard with project organisation, team permissions and billing management, alongside real-time concurrent editing, on-canvas commenting and shared design libraries.

It also has the most honest-looking version of restricted client editing here. Wix calls it content mode and describes it as giving clients controlled editing access to update copy and media safely.

What is not on that page is just as important. There is no white-label or reseller claim anywhere on it — nothing about presenting the platform under your own brand. There is no billing-transfer mechanic either: billing management is named, but handing the subscription to the client is not. That claim circulates widely and it is not something Wix's own agency page says, so this rack does not say it. Separately, the Wix Studio Partner Program does publish one number: a 20% or better revenue share on every Wix Studio Premium site you purchase and publish, plus a share of client Wix Payments transactions. Tier names and requirements are not published. The Wix Studio agency sheet goes through the whole page line by line.

Webflow: the cleanest exit, the most stacked bill

Webflow is third, and it would be higher if the invoice were simpler. It is the only platform on this rack where a client can genuinely take the work away in two different ways: as a transferred subscription, or as exported code.

The transfer mechanic is the better of the two. Webflow's help centre describes client payments — inviting a client to pay for their own site plan and add-ons while the site stays in your workspace — and a separate site-transfer path that moves a site with its paid site plan and connected domains into the client's own workspace. Both require a Freelancer or Agency workspace, and client payments explicitly do not transfer ownership on their own. Those pages return a 403 to automated reading, so this is corroborated rather than read first-hand, and it is written here with that caveat attached.

The bill is where agencies get caught. Webflow charges on two layers that most comparisons collapse into one: a site plan per published site, from $15 a month billed yearly for Basic and $25 for Premium, and a workspace plan per account, free on Starter, $19 a month yearly for Core and $49 for Growth. Code export lives on the workspace layer, on Core and Growth, not on Starter. Seats stack on top of both: a full seat is $39 a month billed yearly, a limited seat $15, reviewers free.

And the export has a hole in it that matters for client work. Webflow's own wording is that you export clean, semantic HTML and CSS, and that dynamic content — CMS items and CMS-generated pages — cannot be exported. A brochure site exports. A site built on collections exports its shell.

Squarespace: a discount programme wearing a partner badge

Squarespace is fourth, and the reason is that Circle is not an agency platform. It is a discount and trial programme, and Squarespace is admirably direct about it.

The published terms are clean: Silver gives 10% off new annual subscriptions and three-month extended trials, Gold gives 20% and six months, Platinum gives 25% and twelve months. Joining is free. The extended trials are genuinely useful on a long build, because a six-month runway means the client is not paying for a site nobody can see yet.

Then the clause, quoted verbatim from Squarespace's own support article: the discount doesn't apply to future renewals, reactivations, or plan changes. It is a first-payment discount on a new annual subscription. It does not compound across a retained book, which is the way it is usually described. The tier thresholds — what you actually have to do to reach Gold or Platinum — are not published on either page.

What Squarespace does do well is the ending. You add the client as a contributor, and the Circle page states plainly that your client can become the website owner and keep, limit or remove your access if they choose. That is a clean exit with no export file and no negotiation. There is nothing about removing Squarespace branding anywhere on the page, because there is nothing to remove it with.

Framer: seats, a content role, and that is the list

Framer is last, and it is on the rack for completeness rather than contention. The plans are Free, Basic at $10 a month and Pro at $30, billed yearly. Seats are the cheapest here by a distance: viewers are free, design editors are $20 a month each and content editors — restricted to CMS, localisation and on-page editing — are $10, with a ceiling of ten users with edit access on both Basic and Pro. Framer Pro Experts get free editor access on client projects.

There is no white label, no client-billing product, and no code export on any plan, which is verifiable by its absence from both the pricing page and the plan-comparison help article. For an agency, that means every Framer client is a client whose site can only ever live on Framer. That is a defensible position for a studio that has chosen the platform deliberately. It is a bad surprise for one that has not.

10Web: the broadest white label nobody will quote you for

Worth knowing about, impossible to rank. 10Web publishes the widest white-label scope of anything in this category: a fully branded dashboard on your own domain, all 10Web URLs replaced with your subdomains, lifecycle and payment emails sent from your address, a white-labelled WordPress admin and visual editor, and a white-labelled reseller dashboard.

The price of all that is not published. 10Web's own wording is that pricing is based on your website volume, AI generation needs and any custom requirements, behind a quote request. No site counts and no tier prices appear on the page, and third-party figures contradict each other badly enough to be useless.

So it is not on the rack. A platform you cannot budget for is not a platform you can compare. It remains a real option, and the first thing to do about it is ask for the quote.

What none of them will do for you

Three things, so nobody is surprised later.

None of them will stop the client discovering which platform the site is on. A rebranded dashboard changes the login screen, not the page source, the DNS records, the form confirmation emails or the support widget. The where vendor branding leaks sheet lists the places it surfaces anyway.

None of them will make the subscription disappear from the client's bank statement. Client billing moves the charge onto the client's card under your branding; it does not make the charge invisible.

And none of them will hold the relationship together when a client wants to leave. What a good agency tier does is make leaving boring: a transfer request, an accepted invitation, a subscription that keeps running. Every platform that makes leaving dramatic is a platform that will eventually make you the villain in someone's story. That is the whole argument of this site, and it is why whether to run an agency plan or a plan per client is the first decision, not the last.