Reselling a Website Builder: What the Published Terms Allow

"Can I resell this?" is asked constantly and almost never answered precisely, because it is three questions wearing one coat.

This sheet separates them, then goes through what each platform publishes about each. One caution before it starts, and it is not boilerplate: what follows describes what vendor pages say. Whether a specific arrangement is permitted under a specific agreement in a specific jurisdiction is a question for somebody qualified to read the contract, and this desk is not that.

Three arrangements that get called reselling

Referral. You send a client to the platform, the client buys directly, you are paid a commission. You are not in the billing relationship at all. Every platform here supports some version of this and none of them object to it.

Managed billing. The subscription sits in your account or your name; the client pays you, or pays the platform through a mechanism you control. You are in the billing relationship. This is what most people actually mean.

Rebranded resale. The above, plus the platform presented as yours, so the client does not knowingly buy a third-party product at all. This is the one with real terms attached, and the one that is least widely permitted.

The distinction matters because a platform can enthusiastically support the first, quietly support the second, and offer nothing at all for the third — and its marketing page will use the word "partner" for all three.

Duda: all three, and the third is a named plan

Duda is unusual in that all three arrangements are published rather than inferred.

Referral and partnership are what the Agency tier is built around. Managed billing is Client Billing, available on the Team plan and above — from $29 a month billed annually — running through Stripe, with Duda's own statement that it charges no additional fee for the feature. You can bill clients for Duda sites and for services that have nothing to do with the website.

Rebranded resale is the White Label plan at $149 a month billed annually, or $199 monthly, plus the unpriced Custom tier. That plan carries the platform rebranding: your branding, your domains, your login screen. Duda's client-management page also describes a white-labelled reseller experience and client portal at the higher tiers.

What that means practically is that Duda has already decided you are allowed to do this and has priced it. There is no permission to seek, because the permission is the product. That is a materially different position from a platform where reselling is tolerated but undocumented. The tier-by-tier reading is on the Duda agency sheet.

10Web: a published reseller dashboard, and no published price

10Web's white-label page names a white-labelled reseller dashboard for managing subscriptions, payments and clients, alongside a fully branded dashboard on your domain, URL replacement, and lifecycle, system and payment emails sent from your address.

That is the clearest published reseller apparatus in the category. The obstacle is not permission, it is arithmetic: 10Web publishes no price for any of it. Its own wording is that pricing depends on website volume, AI generation needs and custom requirements, with a quote request in place of a figure, and no site counts appear on the page either.

Third-party sources quote figures that contradict each other by a factor of several, so none is used here. If a rebranded reseller arrangement is what you are after, 10Web belongs on the shortlist and the first step is requesting the quote rather than reading another comparison table. The scope detail is on what white label actually covers.

Wix Studio: a published referral share, nothing beyond it

The Wix Studio Partner Program publishes a real referral number: 20% or better revenue share on every Wix Studio Premium site you purchase and publish, plus revenue from client Wix Payments transactions and from Wix Studio marketing solutions. That is a genuine, checkable commitment.

Note the wording, though, because it is doing precise work: revenue share on sites you purchase and publish. That is a partner arrangement for an agency buying sites, not a reseller arrangement where you set the price and the client buys from you.

Beyond that, Wix's own agency page contains no white-label or reseller claim at all, and no billing-transfer mechanic. Billing management within the agency dashboard is described; handing the subscription to a client is not. So on the three arrangements above: referral, published and generous. Managed billing, partially and without documented transfer. Rebranded resale, not offered. The close reading is on the Wix Studio agency sheet.

Webflow: managed billing, documented properly, no rebrand

Webflow does not offer rebranded resale, and no Webflow surface we could read claims otherwise. What it does offer is the cleanest published version of managed billing on this rack.

Client payments let a workspace owner or admin invite a client to pay for their own site plan and site add-ons while the site stays in your workspace. Site transfer moves a site carrying a paid site plan into the client's own workspace, with the site plan and connected custom domains intact. Both require a Freelancer or Agency workspace, and the client's workspace cannot be Enterprise.

The important nuance, which gets flattened in most summaries: client payments do not transfer ownership. The site remains in your workspace until it is explicitly transferred. Those are two separate mechanisms that happen to be adjacent, and an agency that assumed one implied the other will be surprised at handover.

All of the above comes from Webflow's own help centre, which blocks automated reading, so it is corroborated rather than read first-hand here. Confirm it directly before it becomes load-bearing for a client book.

Squarespace: a discount programme, explicitly not a reseller programme

Circle is a referral and discount arrangement and Squarespace is straightforward about that. Silver gives 10% off new annual subscriptions with three-month extended trials, Gold 20% and six months, Platinum 25% and twelve months. Joining is free.

The clause that decides whether this is a reseller economy or not, quoted from Squarespace's own support article: the discount doesn't apply to future renewals, reactivations, or plan changes. It is a first-payment discount on new annual subscriptions. There is no ongoing margin structure, because there is no ongoing discount.

Squarespace's genuinely strong provision is the handover: add the client as a contributor, and the client can become the website owner and keep, limit or remove your access if they choose. That is an ownership transfer rather than a reseller relationship, which is the right description of the whole arrangement.

What to establish before you commit a book of clients

Four questions to get answered in writing, whichever platform you pick.

• Which plan permits it, by name and price? If the answer is a conversation rather than a plan, you have a quote, not terms.
• Who is the platform's customer of record? This determines who receives cancellation notices, who can be locked out, and who the platform will talk to in a dispute.
• What happens to the client's site if your account lapses? A platform with no answer to this is a platform where your billing problem becomes forty clients' outage.
• Is there a documented transfer path out? Not an export file — a transfer. The difference is whether a departing client is a form submission or a rebuild.

None of these are unreasonable things to ask a vendor before committing, and the ones that answer them quickly and in writing tend to be the ones that have thought about agencies properly. Which those are is what the best website builder for agencies rack is ordered on.