Duda for Agencies: Which Tier Actually Does What

Duda is the platform most often named when somebody says a website builder is white label, and the claim is true. It is also, in nearly every summary you will read, attached to the wrong tier and roughly a third of the right price.

This sheet is not a review of Duda as a builder. It is a reading of the plan table: which permission sits on which tier, what each one costs, and where the gaps are. Every figure was taken off Duda's own pricing page on 21 September 2026.

The tier everyone means, and the tier that actually does it

Duda publishes five plans. Basic, Team, Agency, White Label, and a Custom tier with no public figure at all.

The one that gets recommended is Agency — Duda itself marks it "Best Value" — and the recommendation is usually accompanied by some version of "and it's white label". It is not. Duda's own feature table gates platform rebranding to the White Label and Custom plans. Agency does not include it.

The gap is $97 a month on annual billing. Agency is $52 a month billed annually, $69 billed monthly. White Label is $149 a month billed annually, $199 billed monthly. An agency that has budgeted the first figure for the second feature is roughly a third of the way to funding it.

It is worth being precise about what is happening here, because Duda is not being sly. The pricing page is clear. What has gone wrong is that "Duda does white label" and "the Agency plan is the one to buy" are both true statements that get compressed into one false one on their way through a hundred comparison articles.

What the Agency plan buys at $52

Quite a lot, as long as you are not expecting the rebrand.

Agency carries four published projects in the tier price, six team seats, and code export, which is the first tier where export appears at all — Basic and Team do not have it. Support moves to priority at this tier. Duda's client-management page describes role-based permissions, inline comments and live previews as Agency-plan features, alongside a single dashboard covering every site in the account and scheduled emails that send clients their site performance figures.

For an agency that does not need its own name on the dashboard, that is a complete working arrangement at a price that is not embarrassing. Four projects included means a small studio with four retained clients is paying $624 a year and nothing per-site.

The moment you have a fifth client, the arithmetic changes shape, which is the next section but one.

What $149 adds, and whether you need it

White Label adds the rebrand: the platform presented as yours, custom branding, custom domains and a branded login screen, plus a 24/7 VIP support line and team seats described as custom rather than capped at six. The published project count stays at four.

Whether that is worth $97 a month more depends almost entirely on one question, and it is not a question about features. It is: does your client ever need to believe the platform is yours?

For a studio building sites for local businesses who neither know nor care what the underlying tool is, the answer is usually no, and the Agency tier is the right stop. For a studio selling an ongoing managed-website product — where the client logs in monthly, sees a dashboard, and is paying for a relationship rather than a build — the answer is often yes, because the dashboard is the product and a competitor's logo on it undermines the whole proposition.

What it is not worth doing is buying White Label for one client. Four included projects and a fixed $1,788 a year means the tier only makes sense across a book, which is the same calculation set out on agency plan or a plan per client.

Client Billing starts two tiers lower than you think

This is the pleasant surprise in Duda's plan table, and it is the opposite of the rebranding situation.

Duda's own wording is that Client Billing is available for paying Duda customers on a Team plan and above — so from $29 a month billed annually, not from Agency and certainly not from White Label. It lets you create and send payment requests from the Duda dashboard, for one-off payments, recurring subscriptions, or both, and for services that have nothing to do with the website at all.

Two mechanical facts matter. It requires Stripe as the gateway, so it is only available where Stripe operates. And Duda states plainly that it charges no additional fee for the use of Client Billing — Stripe's own processing fees apply, and Duda points at Stripe's pricing page rather than quoting a rate. Neither will this sheet, because that rate varies by country and quoting one figure would be wrong in most of them.

The client-facing side of it is white-labelled even on tiers that do not include platform rebranding: the emails, the checkout and the invoices carry your brand rather than Duda's. That is an unusually generous line to draw, and it is the single most agency-shaped thing in the whole plan table.

One caveat, and it is an honest one: Duda's support documentation is reported to restrict Client Billing to account owners only. That article returns a 403 to automated reading, so it has not been confirmed first-hand here. If several people in your studio need to raise invoices, check it before you commit.

Seats, and the number that does not appear

Team seats are published as three on Basic, six on Team, six on Agency, and custom on White Label.

What is not published anywhere on the pricing page is what an additional seat costs once you exceed the included count. There is no per-seat figure in the table. For a studio of four or five people this never comes up. For one growing past six on the Agency tier it becomes a conversation with sales, and a budget line you cannot plan.

That absence is worth noticing because it is not universal. Two other platforms on the rack publish exact per-seat prices, which is the comparison made on team seats and what they cost.

The per-site line item nobody budgets

Included projects are four on Agency and White Label, and one on Basic and Team. Everything beyond that is charged.

The published rates are $19 a month or $171 a year for an extra site on Basic, and $17 a month or $168 a year on Team, Agency and White Label. So an agency on Agency with twenty live client sites is paying the $624 tier plus sixteen additional sites — and the additional sites, not the tier, are the bill.

This is not a criticism. Every platform that hosts sites charges per site somehow, and Duda's published annual rate of $168 is not out of line. It is a warning about the shape of the number. The tier price is the headline and the per-site rate is the actual cost of the business, and a comparison that only quotes tiers is comparing the wrong column.

The phone-support claim the pricing page contradicts

Worth recording carefully. A large number of 2026 reviews state that Duda offers phone support on the Agency plan and above. Duda's live pricing page, read on 21 September 2026, lists no phone support at any tier. Agency and above show "Priority" support; White Label shows "24/7 VIP".

It is possible phone support exists and is simply not in the plan-comparison table. It is also possible the offering changed and the third-party reviews have not caught up. What is not reasonable is to repeat the claim as fact, so this sheet does not. If a phone line is load-bearing for your studio, ask Duda directly before you buy on the strength of a comparison article.

Who should sign, and at which tier

Agency at $52 annually if you run four or fewer retained client sites, want export and role permissions, and do not need the platform to look like yours. Add sites at $168 a year as the book grows.

Team at $29 annually if what you actually need is Client Billing and one site, and you were about to overbuy two tiers to get it.

White Label at $149 annually if a client-facing dashboard is part of what you sell, and you have enough of a book that $1,788 a year divides sensibly across it.

Nothing here if you have one client, ever. Duda is priced and shaped for a book of work, and a single-site user is paying agency overhead for agency features they will never open.

Where this sits against the alternatives is set out on the best website builder for agencies rack, which ranks Duda first for precisely one reason: it is the only platform that will tell you all of this off a public page before you commit.